Quote: Peter Merholz: Business & Design

Practicing designers often get caught in the trap of thinking that design is the solution. What they need to relize is that, to a businessperson, design is a solution. Looking at the objectives sought, such as “increased revenue” it is clear that there are many approaches to achieve that goal, and design is just one of them.

Peter Merholz, zitiert aus:
Through Leadership by Design; Compiled and Arranged by Nate Burgos; 2007

Zitat: Vilem Flusser; The Shape of Things

“Im Englischen ist das Wort design beides, Substantiv und Verb.
Als Substantiv bedeutet es – unter anderem – Intension, Plan, Absicht, Motiv, grundlegende Struktur: Dinge, die mit Scharfsinn und Schein zu tun haben.
Als Verb bedeutet to design Dinge verbinden, imitieren, entwerfen, skizzieren, ausarbeiten, auf ein Ziel zuarbeiten” 

Vilem Flusser; The Shape of Things: A Philosophy of Design;
London; Reaktion Books; 1999