Design & Methods

The Value of Design – BusinessWeek

Dennis — Sun, 27 Nov 2011 21:51:22 +0000

My colleague Calin – a brand analyst – was, as he said, “wrestling with a presentation on the value of design” and found this article or better this serie of articles – a Special Report from the BusinessWeek, that also links to a lot of interesting further information:

The Value of Design, by Helen Walters
http://www.businessweek.com/innovate/content/feb2010/id2010021_071409.htm

“opinion pieces on the value of design from those within and outside the profession. IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design’s Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.”

Links from the article:

Why Design Matters
http://www.businessweek.com/innovate/content/jan2010/id20100127_150531.htm

The Role of Design in Business
http://www.businessweek.com/innovate/content/jan2010/id20100127_743970.htm

World’s Most Influential Designers
http://images.businessweek.com/ss/10/02/0201_worlds_most_influential_designers/index.htm

The Sound of Football – PEPSI

Dennis — Tue, 08 Nov 2011 08:28:32 +0000

I know, some will say: What does PEPSI the soft drink comany has incomen with design research? Or what has marketing to do in scientific project work? And does the company (mis)use a design research project for branding? – But you know, I do not care about vanity or reservations this time and will focus on the project, and that is a very unique approach in many ways.

“Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound.”

http://thesoundoffootball.com/ (website)

http://www.frederiksamuel.com/blog/2011/11/pepsi-sound-of-football.html (blog article)

The Sound of Football Story – The Sound Of Football (video)

Wer gestaltet die Gestaltung? DGTF Jahrestagung; 21. bis 22. Oktober 2011

Dennis — Sun, 09 Oct 2011 12:16:37 +0000

8. Jahrestagung der Deutschen Gesellschaft für Designtheorie und -forschung.
21. bis 22 Oktober, Hochschule für Gestaltung Schwäbisch Gmünd.

Wer gestaltet die Gestaltung? – Praxis, Theorie und Geschichte des partizipatorischen Designs.
http://dgtf.de/tagung2011

“Die achte Jahrestagung der DGTF widmet sich der Praxis, Theorie und Geschichte des partizipatorischen Gestaltens. Im Zentrum stehen Fragen zur Entwicklung und zur gegenwärtigen Theorienbildung im Bereich des partizipatorischen Designs, zu konkreten Praktiken, Methoden und Strategien sowie zum Stellenwert von Partizipation in der praxisbasierten Designforschung.”

Page 10/2011; Erkenne Dich selbst; Artikel zu Designtheorie und -forschung

Dennis — Wed, 14 Sep 2011 11:15:31 +0000

In der aktuellen Ausgabe des Magazines Page – 10/2011 gibt es drei Standpunkte zum Thema “Designtheorie & – forschung” in form von drei kurzen Interviews:

Gesche Joost (DGTF, T-Labs, UdK Berlin)
Bernhard Bürdek (HfG Offenbach)
Brigit Bauer (designkritik.dk)

openIDEO – Where people design better, together

DOD — Sat, 03 Sep 2011 17:15:31 +0000

I have to admit, I missed this ideo platform as it was launched. Now it is turning 1, and its about time to link to it and have a closer look, we will see …

openIDEO – Where people design better, together: http://www.openideo.com

excerpt from the website:

OpenIDEO is a place where people design better, together for social good. It’s an online platform for creative thinkers: the veteran designer and the new guy who just signed on, the critic and the MBA, the active participant and the curious lurker. Together, this makes up the creative guts of OpenIDEO.

To become a place where good ideas gain momentum, OpenIDEO depends on participation — your inspirations, his comments, her concepts, our design process. It’s these efforts, these big and small moments of sharing and collaboration, that make this platform a dynamic resource for tackling significant global challenges.

IDEO, a design and innovation firm, developed OpenIDEO as a way to include a broader range of people in the design process through inspiration, concepting, and evaluation.

Stanford University Institute of Design

Dennis — Sun, 28 Aug 2011 10:10:30 +0000

The Institute of Design at Stanford University offers a set – or how they call it “cookbook” of methods they use – the Bootcamp Bootleg.
entire PDF download // Website Method // Institute of Design Stanford

Design & Thinking; Documentary Trailer

Dennis — Tue, 23 Aug 2011 11:20:11 +0000

found a promising trailer of a documentary, exploring the idea of “design & thinking“.

Website: http://www.designthinkingmovie.com/
Trailer: http://vimeo.com/27058468

“The film, by One Time Studio in San Francisco, will feature interviews with a smattering of design minds. Among them: laptop inventor and IDEO cofounder Bill Moggridge; Smart Design cofounder Dan Formosa; and AIGA CEO Richard Grefe. The point here is to explore “the impact design thinking has on the world.”
(quoted from: fastcodesign.com)

I am really looking forward to see the movie.

Google books: Design Methods by John C. Jones

Dennis — Tue, 09 Aug 2011 17:00:01 +0000

Just for the ones who do not have this “classic” book on design methods from John C. Jones in its shelve, there is a digital preview on google books – Design Methods, by John Christopher Jones