Ten Types of Innovation : Doblin

The discipline of building breakthroughs.

For many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. The Ten Types of Innovation framework provides a way to identify new opportunities beyond products and develop viable innovations.

https://www.doblin.com/ten-types

 

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