Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not.
https://www.fastcompany.com/90257718/ideo-breaks-its-silence-on-design-thinkings-critics
Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not.
https://www.fastcompany.com/90257718/ideo-breaks-its-silence-on-design-thinkings-critics