I know, some will say: What does PEPSI the soft drink comany has incomen with design research? Or what has marketing to do in scientific project work? And does the company (mis)use a design research project for branding? – But you know, I do not care about vanity or reservations this time and will focus on the project, and that is a very unique approach in many ways.
“Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound.”
http://www.frederiksamuel.com/blog/2011/11/pepsi-sound-of-football.html (blog article)