My colleague Calin – a brand analyst – was, as he said, “wrestling with a presentation on the value of design” and found this article or better this serie of articles – a Special Report from the BusinessWeek, that also links to a lot of interesting further information:

The Value of Design, by Helen Walters
http://www.businessweek.com/innovate/content/feb2010/id2010021_071409.htm

“opinion pieces on the value of design from those within and outside the profession. IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design’s Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.”

Awesome (Research) Photography-Project combines a lot of methods – from storytelling, still photo survey to ethnography aso. …

weblink: http://welcomebooks.com/oxfordproject/index.html

THE OXFORD PROJECT: Photographs by Peter Feldstein, Text by Stephen G. Bloom, Preface by Gerald Stern, Published by Welcome Books, 264 pages, 10″ x 12 1/2″ more than 300 b/w photographs, flip lenticular cover, Hardcover, $50.00 ($57.50 CAN), ISBN 978-1-59962-048-0

In the storytelling tradition of Studs Terkel and the photographic spirit of Mike Disfarmer, The Oxford Project tells the extraordinary true tale of a seemingly ordinary Midwestern town through the pictures and words of its residents. Equal parts art, American history, cultural anthropology, and human narrative—The Oxford Project is at once personal and universal, surprising and predictable, simple and profound.