The Value of Design – BusinessWeek

My colleague Calin – a brand analyst – was, as he said, “wrestling with a presentation on the value of design” and found this article or better this serie of articles – a Special Report from the BusinessWeek, that also links to a lot of interesting further information:

The Value of Design, by Helen Walters

“opinion pieces on the value of design from those within and outside the profession. IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design’s Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.”

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Compostmodern 2009: Conference, February 21, San Fransisco

February 21,
Herbst Theatre, San Fransisco, CA, USA

Compostmodern is fertile ground for sustainability. Presented by the San Francisco chapter of AIGA and the AIGA Center for Sustainable Design (CFSD), this interdisciplinary conference explores the range of design thinking necessary to create a socially and ecologically responsible society. Designers, manufacturers and business leaders come together to find inspiration, share knowledge and explore real world opportunities for transforming products, industries and lives.

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