Well spoken! Seen at the present exhibition about Ray & Charles Eames, at the Vitra Museum, Weil am […]
Tag: Design
Das 9. Kolloquium »Design promoviert« wird am 1. Juni 2013 an der Hochschule Luzern stattfinden. Anmeldung und weitere […]
My colleague Calin – a brand analyst – was, as he said, “wrestling with a presentation on the value of design” and found this article or better this serie of articles – a Special Report from the BusinessWeek, that also links to a lot of interesting further information:
The Value of Design, by Helen Walters
http://www.businessweek.com/innovate/content/feb2010/id2010021_071409.htm
“opinion pieces on the value of design from those within and outside the profession. IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design’s Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.”
February 21, Herbst Theatre, San Fransisco, CA, USA Compostmodern is fertile ground for sustainability. Presented by the San […]