Design & Methods

My colleague Calin – a brand analyst – was, as he said, “wrestling with a presentation on the value of design” and found this article or better this serie of articles – a Special Report from the BusinessWeek, that also links to a lot of interesting further information:

The Value of Design, by Helen Walters
http://www.businessweek.com/innovate/content/feb2010/id2010021_071409.htm

“opinion pieces on the value of design from those within and outside the profession. IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design’s Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.”

[Read more →]

I know, some will say: What does PEPSI the soft drink comany has incomen with design research? Or what has marketing to do in scientific project work? And does the company (mis)use a design research project for branding? – But you know, I do not care about vanity or reservations this time and will focus on the project, and that is a very unique approach in many ways.

“Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound.”

http://thesoundoffootball.com/ (website)

http://www.frederiksamuel.com/blog/2011/11/pepsi-sound-of-football.html (blog article)

The Sound of Football Story – The Sound Of Football (video)

8. Jahrestagung der Deutschen Gesellschaft für Designtheorie und -forschung.
21. bis 22 Oktober, Hochschule für Gestaltung Schwäbisch Gmünd.

Wer gestaltet die Gestaltung? – Praxis, Theorie und Geschichte des partizipatorischen Designs.
http://dgtf.de/tagung2011

[Read more →]

In der aktuellen Ausgabe des Magazines Page – 10/2011 gibt es drei Standpunkte zum Thema “Designtheorie & – forschung” in form von drei kurzen Interviews:

• Gesche Joost (DGTF, T-Labs, UdK Berlin)
• Bernhard Bürdek (HfG Offenbach)
• Brigit Bauer (designkritik.dk)

I have to admit,  I missed this ideo platform as it was launched. Now it is turning 1, and its about time to link to it and have a closer look, we will see …

openIDEO – Where people design better, together: http://www.openideo.com

[Read more →]

The Institute of Design at Stanford University offers a set – or how they call it “cookbook” of  methods they use – the Bootcamp Bootleg.
entire PDF download // Website Method // Institute of Design Stanford

found a promising trailer of a documentary, exploring the idea of “design & thinking“.

Website: http://www.designthinkingmovie.com/
Trailer: http://vimeo.com/27058468

“The film, by One Time Studio in San Francisco, will feature interviews with a smattering of design minds. Among them: laptop inventor and IDEO cofounder Bill Moggridge; Smart Design cofounder Dan Formosa; and AIGA CEO Richard Grefe. The point here is to explore “the impact design thinking has on the world.”
(quoted from: fastcodesign.com)

I am really looking forward to see the movie.

Just for the ones who do not have this “classic” book on design methods from John C. Jones in its shelve, there is a digital preview on google books – Design Methods, by John Christopher Jones